Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study

The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educ...

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Main Authors:	Dahari, Zainurin, Ya, Mohd Sabri
Format:	Article
Language:	English
Published:	Centre for Promoting Ideas (CPI), USA. 2011
Subjects:	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education
Online Access:	http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf

id	iium-11273
recordtype	eprints
spelling	iium-112732011-12-19T12:37:15Z http://irep.iium.edu.my/11273/ Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study Dahari, Zainurin Ya, Mohd Sabri LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educational believes and preferences which puts them in a dilemma when making decision for their children pre-school education. it is important for pre-school businesses to meet the needs of both parents and children in order to attract and retain their customer. Data was collected using a survey questionnaire. The sample consisted of 162 parents who have pre-school children. Multiple regression analysis was used to identify the predictor variables that contributed to the choice of pre-schools. The main factors that influence parents' choice of pre-schools are branding, private-run institutions, safety and security, quality of teaching and hygiene. English medium and religion-based pre-schools are the preferred pre-schools chosen by these parents. Centre for Promoting Ideas (CPI), USA. 2011-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf Dahari, Zainurin and Ya, Mohd Sabri (2011) Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study. International Journal Business and Social Science, 2 (15). pp. 115-128. ISSN 2219-1933 (Print), 2219-6021 (Online) http://www.ijbssnet.com/journals/Vol_2_No_15_August_2011/14.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education
spellingShingle	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education Dahari, Zainurin Ya, Mohd Sabri Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
description	The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educational believes and preferences which puts them in a dilemma when making decision for their children pre-school education. it is important for pre-school businesses to meet the needs of both parents and children in order to attract and retain their customer. Data was collected using a survey questionnaire. The sample consisted of 162 parents who have pre-school children. Multiple regression analysis was used to identify the predictor variables that contributed to the choice of pre-schools. The main factors that influence parents' choice of pre-schools are branding, private-run institutions, safety and security, quality of teaching and hygiene. English medium and religion-based pre-schools are the preferred pre-schools chosen by these parents.
format	Article
author	Dahari, Zainurin Ya, Mohd Sabri
author_facet	Dahari, Zainurin Ya, Mohd Sabri
author_sort	Dahari, Zainurin
title	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_short	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_full	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_fullStr	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_full_unstemmed	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_sort	factors that influence parents' choice of pre-schools education in malaysia: an exploratory study
publisher	Centre for Promoting Ideas (CPI), USA.
publishDate	2011
url	http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf
first_indexed	2023-09-18T20:20:36Z
last_indexed	2023-09-18T20:20:36Z
_version_	1777408081227939840

Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study

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