Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Centre for Promoting Ideas (CPI), USA.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/ http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf |
| Summary: | The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educational believes and preferences which puts them in a dilemma when making decision for their children pre-school education. it is important for pre-school businesses to meet the needs of both parents and children in order to attract and retain their customer. Data was collected using a survey questionnaire. The sample consisted of 162 parents who have pre-school children. Multiple regression analysis was used to identify the predictor variables that contributed to the choice of pre-schools. The main factors that influence parents' choice of pre-schools are branding, private-run institutions, safety and security, quality of teaching and hygiene. English medium and religion-based pre-schools are the preferred pre-schools chosen by these parents. |
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