The effect of sampling on young Malaysian children's food preference

The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The sam...

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Bibliographic Details
Main Author:	Dahari, Zainurin
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	H Social Sciences (General) TX341 Nutrition. Foods and food supply
Online Access:	http://irep.iium.edu.my/11271/ http://irep.iium.edu.my/11271/1/sampling_effect.pdf

id	iium-11271
recordtype	eprints
spelling	iium-112712011-12-21T11:23:41Z http://irep.iium.edu.my/11271/ The effect of sampling on young Malaysian children's food preference Dahari, Zainurin H Social Sciences (General) TX341 Nutrition. Foods and food supply The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/11271/1/sampling_effect.pdf Dahari, Zainurin (2010) The effect of sampling on young Malaysian children's food preference. In: EuroMed Academy of Business. Conference (3rd : 2010 : Nicosia, Cyprus), 4-5 Nov. 2010, Nicosia, Cyprus.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) TX341 Nutrition. Foods and food supply
spellingShingle	H Social Sciences (General) TX341 Nutrition. Foods and food supply Dahari, Zainurin The effect of sampling on young Malaysian children's food preference
description	The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample.
format	Conference or Workshop Item
author	Dahari, Zainurin
author_facet	Dahari, Zainurin
author_sort	Dahari, Zainurin
title	The effect of sampling on young Malaysian children's food preference
title_short	The effect of sampling on young Malaysian children's food preference
title_full	The effect of sampling on young Malaysian children's food preference
title_fullStr	The effect of sampling on young Malaysian children's food preference
title_full_unstemmed	The effect of sampling on young Malaysian children's food preference
title_sort	effect of sampling on young malaysian children's food preference
publishDate	2010
url	http://irep.iium.edu.my/11271/ http://irep.iium.edu.my/11271/1/sampling_effect.pdf
first_indexed	2023-09-18T20:20:36Z
last_indexed	2023-09-18T20:20:36Z
_version_	1777408080919658496

The effect of sampling on young Malaysian children's food preference

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