Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia

Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interac...

Full description

Bibliographic Details
Main Authors:	Idris, Azni, Haque, A. K. M. Ahasanul, Ab. Yajid, Mohd Shukri, Khatibi, Ali
Format:	Article
Language:	English
Published:	2009
Subjects:	H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/11098/ http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf

id	iium-11098
recordtype	eprints
spelling	iium-110982012-03-30T08:37:24Z http://irep.iium.edu.my/11098/ Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the internet. These attitudinal relations should play an essential role in consumer’s decisions on which media to choose based on the benefits that the media provide. 2009 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf Idris, Azni and Haque, A. K. M. Ahasanul and Ab. Yajid, Mohd Shukri and Khatibi, Ali (2009) Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia. Advances in Management, 2 (5). pp. 43-49.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media
spellingShingle	H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
description	Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the internet. These attitudinal relations should play an essential role in consumer’s decisions on which media to choose based on the benefits that the media provide.
format	Article
author	Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali
author_facet	Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali
author_sort	Idris, Azni
title	Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
title_short	Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
title_full	Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
title_fullStr	Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
title_full_unstemmed	Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
title_sort	factors affecting consumers satisfaction towards advertising media: a comparative study between traditional advertising and online advertising in malaysia
publishDate	2009
url	http://irep.iium.edu.my/11098/ http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf
first_indexed	2023-09-18T20:20:27Z
last_indexed	2023-09-18T20:20:27Z
_version_	1777408071687995392

Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia

Similar Items