Marketing management
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2009
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| Edition: | 13th ed. |
| Subjects: |
| Item Description: | Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. Pearson International Ed. |
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| Physical Description: | 816 p. ill. col. 28 cm |
| Bibliography: | Includes endnotes and indexes |
| ISBN: | 0131357972 9780131357976 |