APA (7th ed.) Citation

Marr. (2015). Big data: Using smart big data, analytics and metrics to make better decisions and improve performance. John Wiley & Son Ltd.

Chicago Style (17th ed.) Citation

Marr. Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. Chichester, West Sussex, United Kingdom: John Wiley & Son Ltd, 2015.

MLA (8th ed.) Citation

Marr. Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. John Wiley & Son Ltd, 2015.