Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	Kim
Other Authors:	Mauborgne
Format:	Book
Language:	English
Published:	United States Harvard Business School Publishing 2015
Edition:	Expanded edition
Subjects:	Market segmentation New products

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