Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim
Other Authors: Mauborgne
Format: Book
Language:English
Published: United States Harvard Business School Publishing 2015
Edition:Expanded edition
Subjects:
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245 1 0 |a Blue ocean strategy  |b how to create uncontested market space and make the competition irrelevant  |c W. Chan Kim, Renee Mauborgne 
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260 0 0 |a United States  |b Harvard Business School Publishing  |c 2015 
300 0 0 |a xxviii, 287 p.  |c 24 cm 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Market segmentation 
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