Marketing creating and keeping customers in an e-commerce world
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College Pub.
c2001
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| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xxxiii, 689 p. col. ill., col. maps 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 660-669) and index |
| ISBN: | 0324028113 0324072694 |