Marketing management strategies and programs
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
c1985
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| Edition: | 2nd ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xvi, 444 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0070489246 |