APA (7th ed.) Citation

Guiltinan & Paul. (1985). Marketing management: Strategies and programs (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan and Paul. Marketing Management: Strategies and Programs. 2nd ed. New York: McGraw-Hill, 1985.

MLA (8th ed.) Citation

Guiltinan and Paul. Marketing Management: Strategies and Programs. 2nd ed. McGraw-Hill, 1985.