Marketing management integrated text, readings, and cases
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Macmillan
c1978
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| Subjects: |
| Physical Description: | xii, 628 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0023611804 0029792908 |