Basic marketing a global-managerial approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Irwin,
c1996.
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| Edition: | 12th ed |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | 1 v. (various pagings) col. ill., col. maps 27 cm |
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| Bibliography: | Includes bibliographical references and indexe |
| ISBN: | 0256206872 0256139903 |