Contemporary marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | 11th ed |
| Subjects: |
| Physical Description: | li, 599, [96] p. ill. 28 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324221924 (pbk.) |