Marketing management knowledge and skills
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Irwin/McGraw-Hill
1998
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| Edition: | 5th. ed |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 944p. ill. 25 cm |
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| ISBN: | 0256226334 |