Basic marketing a mangerial approach
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Illinois
R. D. Irwin
1975
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| Edition: | 5th. ed. |
| Subjects: |
| Item Description: | First published, 1960 |
|---|---|
| Physical Description: | 694 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256015678 |