Brand management research, theory and practice

Bibliographic Details
Main Author: Heding
Other Authors: Knudtzen, Bjerre
Format: Book
Language:English
Published: New York Routledge 2009
Subjects:
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090 0 0 |a 658.827  |b HEA  |e 2009 
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245 1 0 |a Brand management  |b research, theory and practice  |c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre 
260 0 0 |a New York  |b Routledge  |c 2009 
300 0 0 |a xviii, 267 p.  |b ill.  |c 24 cm 
504 0 0 |a Includes bibliographical references and indexes 
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650 0 0 |a Brand name products  |x Management 
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