Brand management research, theory and practice
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2009
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| Subjects: |
| Physical Description: | xviii, 267 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780415443265 (hbk.) |