Marketing planning & strategy
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH
South-Western Pub.
c1990.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxi, 916 p. ill. 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0538802510 : |