Battling big box how nimble niche companies can outmaneuver giant competitors

Bibliographic Details
Main Author: Dubroff
Other Authors: Marks
Format: Book
Language:English
Published: Franklin Lakes, NJ Career Press 2009
Subjects:
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245 1 0 |a Battling big box  |b how nimble niche companies can outmaneuver giant competitors  |c by Henry Dubroff and Susan J. Marks 
260 0 0 |a Franklin Lakes, NJ  |b Career Press  |c 2009 
300 |a 256 p.  |c 22 cm 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a New business enterprises  |x Management 
650 0 0 |a Small business  |x Management 
650 0 0 |a Market segmentation  |x Management 
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