Managing customer value creating quality and service that customer can see

Bibliographic Details
Main Author: Gale, Bradley T.
Other Authors: Wood, Robert Chapman
Format: Book
Language:English
Published: New York The Free Press 1994
Subjects:
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040 |a mod 
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090 0 0 |a 658.8  |b GAL  |c 1994 
100 1 |a Gale, Bradley T. 
245 1 0 |a Managing customer value  |b creating quality and service that customer can see  |c Bradley T. Gale, Robert Chapman Wood 
260 |a New York  |b The Free Press  |c 1994 
300 |a xxii,424p.  |b ill.  |c 23.5cm 
500 |a Includes bibliographical references and indexes 
650 0 0 |a Consumer satisfaction  |x Evaluation 
650 0 0 |a Marketing  |x Management 
650 0 0 |a Quality of products  |x Evaluation 
700 1 |a Wood, Robert Chapman 
852 0 0 |a 01 
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