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00618cam a2200193 a 4500 |
| 001 |
0000110588 |
| 005 |
20090109090000.0 |
| 040 |
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|a mod
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| 041 |
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|a eng
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| 020 |
0 |
0 |
|a 9780470119860
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| 090 |
0 |
0 |
|a 659.111
|b KEL
|e 2008
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| 245 |
0 |
0 |
|a Kellogg on advertising & media
|b the Kellogg School of Management
|c edited by Bobby J. Calder
|
| 260 |
0 |
0 |
|a Hoboken
|b Wiley
|c 2008
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| 300 |
0 |
0 |
|a xi, 292 p.
|b ill.
|c 24 cm
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Advertising media planning
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| 700 |
1 |
1 |
|a Calder
|h Bobby J
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| 999 |
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|a 0274223
|b PUSWATAN
|d BOOKS
|e Umum
|f PUSWATAN
|j AVAILABLE
|q GOOD CONDITION
|