Selling blue elephants how to make great products that people want before they even know they want them

Bibliographic Details
Main Author: Moskowitz
Other Authors: Gofman
Format: Book
Language:English
Published: New Jersey Pearson Education 2007
Subjects:
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005 20080718090000.0
040 |a mod 
041 |a eng 
020 0 0 |a 0136136680(hardback : alk. paper) 
090 0 0 |a 658.8  |b MOS  |e 2007 
100 1 0 |a Moskowitz  |h Howard R 
245 1 0 |a Selling blue elephants  |b how to make great products that people want before they even know they want them  |c Howard R. Moskowitz and Alex Gofman 
260 0 0 |a New Jersey  |b Pearson Education  |c 2007 
300 0 0 |a xvi, 252 p.  |c 24 cm 
504 0 0 |a Includes bibliograhpical references and index 
650 0 0 |a Marketing 
650 0 0 |a New products 
700 1 1 |a Gofman  |h Alex 
852 0 0 |a 01 
999 |a 0269886  |b KEMENTAH  |d BOOKS  |e Umum  |f Perpustakaan KEMENTAH  |j AVAILABLE  |q GOOD CONDITION