APA (7th ed.) Citation

Woodruf & Gardial. (2002). Understanding your customer: Opportunities, need, values & satisfaction. Infinity Books.

Chicago Style (17th ed.) Citation

Woodruf and Gardial. Understanding Your Customer: Opportunities, Need, Values & Satisfaction. New Delhi: Infinity Books, 2002.

MLA (8th ed.) Citation

Woodruf and Gardial. Understanding Your Customer: Opportunities, Need, Values & Satisfaction. Infinity Books, 2002.

Warning: These citations may not always be 100% accurate.