The making of a name the inside story of the brands we buy

Bibliographic Details
Main Author: Rivkin
Other Authors: Sutherland
Format: Book
Language:English
Published: Oxford Oxford University Press 2004
Subjects:
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245 1 4 |a The making of a name  |b the inside story of the brands we buy  |c Steve Rivkin and Fraser Sutherland 
260 0 0 |a Oxford  |b Oxford University Press  |c 2004 
300 0 0 |a x, 275 p.  |b ill.  |c 24 cm 
500 0 0 |a Includes bibliographical references and index 
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