Integrated advertising promotion, and marketing communications

Bibliographic Details
Main Author: Clow
Other Authors: Baack
Format: Book
Language:English
Published: New Jersey Pearson
Edition:3rd ed
Subjects:
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245 1 0 |a Integrated advertising promotion, and marketing communications  |c Kenneth E. Clow, Donald Baack 
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260 0 0 |a New Jersey  |b Pearson  |e 2007 
300 0 0 |a xxiii, 515 p.  |b ill.  |c 28 cm 
500 0 0 |a Includes index 
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650 0 0 |a Communication in marketing 
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