Integrated advertising promotion, and marketing communications
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Pearson
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| Edition: | 3rd ed |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxiii, 515 p. ill. 28 cm |
| ISBN: | 0131866222 |