Applications in basic marketing clippings from the popular business press

Bibliographic Details
Main Author: Perreault
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2004
Edition:2004-2005 edition
Subjects:
LEADER 00628cam a2200193 a 4500
001 0000082005
005 20061122090000.0
040 |a mod 
041 |a eng 
020 0 0 |a 0072864702 
090 0 0 |a 658.8  |b PER  |e 2004 
100 1 0 |a Perreault  |h William D 
245 1 0 |a Applications in basic marketing  |b clippings from the popular business press  |c William D. Perreault and E. Jerome McCarthy 
250 0 0 |a 2004-2005 edition 
260 0 0 |a Boston  |b McGraw-Hill Irwin  |c 2004 
300 0 0 |a vii, 214 p.  |b ill.  |c 26 cm 
650 0 0 |a Marketing  |x Management 
852 0 0 |a 01 
999 |a 0248954  |b KEMENTAH  |d BOOKS  |e Umum  |f Perpustakaan KEMENTAH  |j AVAILABLE  |q GOOD CONDITION