Applications in basic marketing clippings from the popular business press
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2004
|
| Edition: | 2004-2005 edition |
| Subjects: |
| Physical Description: | vii, 214 p. ill. 26 cm |
|---|---|
| ISBN: | 0072864702 |