APA (7th ed.) Citation

Wiersema, F. D. (2001). The new market leaders: Who's winning and how in the battle for customers. Free Press.

Chicago Style (17th ed.) Citation

Wiersema, Frederik D. The New Market Leaders: Who's Winning and How in the Battle for Customers. New York: Free Press, 2001.

MLA (8th ed.) Citation

Wiersema, Frederik D. The New Market Leaders: Who's Winning and How in the Battle for Customers. Free Press, 2001.