Foundations of marketing communications a European perspective

Bibliographic Details
Main Author: Pelsmacker
Other Authors: Bergh
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Financial Times/Prentice Hall 2005
Subjects:
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245 1 0 |a Foundations of marketing communications  |b a European perspective  |c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 
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300 0 0 |a xiv, 328 p.  |b ill.  |c 25 cm 
500 0 0 |a Includes bibliographical references and indexes 
650 0 0 |a Communication in marketing  |z Europe 
650 0 0 |a Advertising 
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