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20080401090000.0 |
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|a mod
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041 |
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|a eng
|
020 |
0 |
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|a 0273703862
|
090 |
0 |
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|a 658.802
|b PEL
|e 2005
|
100 |
1 |
0 |
|a Pelsmacker
|h Patrick de
|y 1957-
|
245 |
1 |
0 |
|a Foundations of marketing communications
|b a European perspective
|c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
|
260 |
0 |
0 |
|a Upper Saddle River, New Jersey
|b Financial Times/Prentice Hall
|c 2005
|
300 |
0 |
0 |
|a xiv, 328 p.
|b ill.
|c 25 cm
|
500 |
0 |
0 |
|a Includes bibliographical references and indexes
|
650 |
0 |
0 |
|a Communication in marketing
|z Europe
|
650 |
0 |
0 |
|a Advertising
|
700 |
1 |
1 |
|a Bergh
|h Joeri van den
|y 1971-
|
999 |
|
|
|a 0234984
|b KTD
|d BOOKS
|e Umum
|f KTD
|j AVAILABLE
|q GOOD CONDITION
|
999 |
|
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|a 0262669
|b 7 BGD
|d BOOKS
|e Umum
|f 7 BGD
|j AVAILABLE
|q GOOD CONDITION
|