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0000078069 |
| 005 |
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| 040 |
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|a mod
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| 041 |
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|a eng
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| 020 |
0 |
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|a 0131405462
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| 090 |
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|a 659.1
|b CLO
|c f
|e 2004
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| 100 |
1 |
0 |
|a Clow
|h Kenneth E
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| 245 |
1 |
0 |
|a Integrated advertising, promotion & marketing communications
|c Kenneth E. Clow, Donald Baack
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| 250 |
0 |
0 |
|a 2nd ed.
|
| 260 |
0 |
0 |
|a Upper Saddle River, N.J.
|b Pearson/Prentice Hall
|c 2004
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| 300 |
0 |
0 |
|a xxvii, 538 p.
|b ill.
|c 28 cm
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| 500 |
0 |
0 |
|a Includes bibliographical references and indexes
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
1 |
|a Baack
|h Donald
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| 999 |
|
|
|a 0234015
|b KTD
|d BOOKS
|e Umum
|f KTD
|j AVAILABLE
|q GOOD CONDITION
|
| 999 |
|
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|a 02392
|b KTD
|d COMPACT DISC
|e Umum
|f KTD
|j AVAILABLE
|q GOOD CONDITION
|