Integrated advertising, promotion & marketing communications
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xxvii, 538 p. ill. 28 cm |
| ISBN: | 0131405462 |