Simply better winning and keeping customers by delivering what matters most

Bibliographic Details
Main Author: Barwise Patrick
Other Authors: Meehan
Format: Book
Language:English
Published: Boston Harvard Business School Press 2004
Subjects:
Description
Item Description:Includes bibliographical references (p. 197-208) and index
Physical Description:xiv, 216 p. ill. 25 cm
ISBN:0875843980