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|a eng
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|e 2004
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| 100 |
1 |
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|a Bearden
|h William O.
|y 1945-
|
| 245 |
1 |
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|a Marketing
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
|
| 250 |
0 |
0 |
|a 4th ed
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| 260 |
0 |
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|a New York
|b McGraw-Hill Irwin
|c 2004
|
| 300 |
0 |
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|a xl, 596 p.
|b col. ill.
|c 28 cm
|
| 440 |
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0 |
|a McGraw-Hill Irwin series in marketing
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| 500 |
0 |
0 |
|a Includes bibliographical references and indexes
|
| 650 |
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0 |
|a Marketing
|z United States
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| 700 |
1 |
1 |
|a Ingram
|h Thomas N
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| 700 |
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1 |
|a LaForge
|h Raymond W
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| 852 |
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|a 01
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