APA (7th ed.) Citation

Bearden, Ingram, & LaForge. (2004). Marketing: Principles & perspectives (4th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Bearden, Ingram, and LaForge. Marketing: Principles & Perspectives. 4th ed. New York: McGraw-Hill Irwin, 2004.

MLA (8th ed.) Citation

Bearden, et al. Marketing: Principles & Perspectives. 4th ed. McGraw-Hill Irwin, 2004.