APA (7th ed.) Citation

McNally & Speak. (2002). Be your own brand: A breakthrough formula for standing out from the crowd. Berrett-Koehler Publ.

Chicago Style (17th ed.) Citation

McNally and Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. San Francisco: Berrett-Koehler Publ, 2002.

MLA (8th ed.) Citation

McNally and Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. Berrett-Koehler Publ, 2002.