Brand management a theoretical and practical approach

Bibliographic Details
Main Author: Riezebos 1960-
Other Authors: Kist, Kootstra
Format: Book
Language:English
Published: Harlow Financial Times Prentice Hall 2003.
Subjects:
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040 |a mod 
041 |a eng 
020 0 0 |a 0273655051 
090 0 0 |a 658.827  |b RIE  |e 2003 
100 1 0 |a Riezebos  |h H. J.  |d 1960- 
245 1 0 |a Brand management  |b a theoretical and practical approach  |c Rik Riezebos with Bas Kist and Gert Kootstra. 
260 0 0 |a Harlow  |b Financial Times Prentice Hall  |c 2003. 
300 0 0 |a xvi, 331 p.  |b ill.  |c 25 cm. 
500 0 0 |a First published in Dutch by Wolters-Noordhoff. 
500 0 0 |a Includes bibliographical references and indexes 
650 0 0 |a Product management. 
700 1 1 |a Kist  |h Bas. 
700 1 1 |a Kootstra  |h Gert. 
999 |a 0227178  |b KTD   |d BOOKS  |e Umum  |f KTD  |j AVAILABLE  |q GOOD CONDITION