Brand management a theoretical and practical approach
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times Prentice Hall
2003.
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| Subjects: |
| Item Description: | First published in Dutch by Wolters-Noordhoff. Includes bibliographical references and indexes |
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| Physical Description: | xvi, 331 p. ill. 25 cm. |
| ISBN: | 0273655051 |