Essentials of marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-hill Publications
2002
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| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xi, 549 p. ill. 25 cm |
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| ISBN: | 0077098609 |