Marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Macmillan Publ.
1982
|
| Edition: | Fifth ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xxvii, 737p. A1-I33 ill. col. 26cm |
| ISBN: | 0023342501 |