Marketing creating value for customers
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1998.
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| Edition: | Second edition |
| Series: | Irwin series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiv, 630 p. col. ill., maps 28 cm |
| ISBN: | 0071152253 |