A Preface to marketing management

Bibliographic Details
Main Author: Peter
Other Authors: Donnelly
Format: Book
Language:English
Published: Boston McGraw-Hill 2000
Edition:8th ed.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
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041 |a eng 
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090 0 0 |a 658.8  |b PET  |e 2000 
100 1 0 |a Peter  |h J. Paul 
245 1 2 |a A Preface to marketing management  |c C Paul Peter and James H. Donnelly 
250 0 0 |a 8th ed. 
260 0 0 |a Boston  |b McGraw-Hill  |c 2000 
300 0 0 |a xviii, 318p.  |b ill.  |c 23cm 
440 0 0 |a The Irwin/McGraw-Hill series in marketing 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x Management 
700 1 1 |a Donnelly  |h James H. 
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