A Preface to marketing management
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2000
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| Edition: | 8th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xviii, 318p. ill. 23cm |
| ISBN: | 0071169776 |