Marketing an introduction
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Kotler's name appears first on the earlier ed Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xv, 575 p. ill 26 cm |
| ISBN: | 013012771X |