Strategic marketing problems cases and comments
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
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| Edition: | 8th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xiii, 722 p. ill 29cm |
| ISBN: | 0136328601 |