Quantitative analysis in marketing management
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1998
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | x, 331p. ill. 23cm |
| ISBN: | 0471963399 |