APA (7th ed.) Citation

Berson, Smith, & Thearling. (2000). Building data mining applications for CRM. McGraw-Hill.

Chicago Style (17th ed.) Citation

Berson, Smith, and Thearling. Building Data Mining Applications for CRM. New York: McGraw-Hill, 2000.

MLA (8th ed.) Citation

Berson, et al. Building Data Mining Applications for CRM. McGraw-Hill, 2000.