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|a Hughes
|h Arthur M
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|a Strategic database marketing
|b the masterplan for starting and managing a profitable, custom-based marketing program
|c by Arthur Middleton Hughes
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| 250 |
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|a 2nd ed
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| 260 |
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|a New York
|b McGraw-Hill
|c 2000
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| 300 |
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|a viii, 439p.
|b ill.
|c 24cm
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|a Database marketing
|x Planning
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|a 01
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|q GOOD CONDITION
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