Consumer behavior and marketing strategy
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill Companies
1999
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| Edition: | 5th ed |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xxv, 545p. ill. 26cm |
| ISBN: | 0256261903 |